Blic is a Serbian daily newspaper established on September 16, 1996, by Austrian entrepreneurs Peter Kelbel and Aleksandar Lupšić. Initially recognized for its opposition stance during the Milošević era, Blic has evolved into a modern media platform under the ownership of Ringier Serbia, a subsidiary of the Swiss media company Ringier AG. The publication offers a wide range of content, including politics, society, economy, entertainment, sports, and culture. In addition to its print edition, Blic maintains a strong digital presence through its website, Blic.rs, and expanded its media offerings with the launch of Blic TV in 2022. As of 2024, the newspaper's circulation is approximately 35,000 copies daily.